Week 8 An Organisation to promote Sustainable Consumption...Green BBC

I'd pick the BBC because there are so many different channels on both television and radio where the message could be got out in diverse ways.

I'd ask them to include the eco theme in programmes of all sorts, with an emphasis on exemplifying, since my reading of the stats on Richard's graph on Wednesdays lecture gave me the impression that stronger than the community issue in encouraging people to change their behaviours towards saving energy was the desire to a) be like the exemplars (i.e. the players in the football club), b) to accept a message more readily from someone trusted (who in this case, however illogically was once again the members of the team).

So over the course of a licence fee paying year the whole organisation would turn out a programme every week (and a mini happening every day) with a different well known person supporting the eco message in as many different ways as possible, from a nudge in the few seconds of a programme introduction, to a programme taking an ecological view on issues such as green transport, recycling, solar and wind energy, insulation, food waste, permaculture, less packaging, lowering central heating, consuming less, growing your own food (they are doing this already) etc etc. There would be online websites to support with information and links to appropriate organisations. There would be a game show of some kind in which teams of celebrities and families would compete for improving their lifestlyes ecologically. Or a similar concept. The idea being to make the issues part of everyday life through constant exposure and a talking point in the same way it appears the X Factor and Strictly are in certain sections of the population at present and to have well known and trusted figures putting out the message and taking part in the behaviour for all to see.

I would be heavily reliant on "experts" in this field for advice on what the most likely vehicles would be for successful carrying of the message, but there should be no shortage of them at the BBC.